S O L A R  ✹  M A I S O N

BARAÚNA is a brazilian artisanal chocolate manufacturing fictional brand seeking to translate Brazil as a core of imagery expression, using:
One of the highest quality and awarded worldwide brazilian food, chocolate;
Cordel's literature, represented by woodcut illustrations;
The abundant Brazilian nature and its strong indigenous connection.

The name BARAÚNA was born from the Tupi-Guarani language and means "dark wood".
With sinuous shapes, the letters and illustrations seem carved in the wood in a rustic and rough way, but with an aesthetic sense, balance and legibility; another allusion to the chocolate that the brand proposes to make, artisanal and rustic, tasty and rich.

Not fully developed.



BARAÚNA
Published:

BARAÚNA

Published:

Creative Fields